The Arc de Triomphe, the House of the People, the House of the Press, the Romanian Athenaeum and the Victoria Palace are just a few of the symbols of the capital, important tourist attractions, which confirm a valuable history and a pertinent culture of the Romanian nation.
While the national brand is represented by both valuable people and specific tourist destinations and customs, the symbol of Bucharest reflects a set of defining values for the identity of Bucharest, a message that combines architectural elegance and the vibrant energy of a city in continuous development.
Bucharest is based on an interesting mythological component, which starts from a temporary settlement of the Bucur basin and proves its evolution, becoming over time a reference capital, extended over approximately 238 km², with multiple cultural attractions to visit, worthy of being part of the Bucharest brand.
The Bucharest logo, designed by Alexandru Mihai Nenciu, symbolically brings together four of the city's most important architectural landmarks: the Arc de Triomphe, the CEC Palace, the Romanian Athenaeum, and the National Arena.
Architecture is a testament to the passage of time, and preserving its heritage becomes the responsibility of each generation. Old buildings and new urban developments write the city's story together, emphasizing the connection between the past and the future.
Also known abroad as Little Paris, Bucharest has a special charm, gained in the interwar period thanks to its elegant French-inspired architecture, wide boulevards and effervescent cultural atmosphere.
In Bucharest, elegant, majestic buildings inspired by the French and Italian Renaissance styles still dominate, alongside Orthodox churches with Baroque influences and sumptuous Second Empire-style villas. Houses, shops, palaces and public buildings – all of these are reminiscent of the period when Bucharest took over, in an adapted manner, the model of grandiose architecture from the French-speaking world.
Like Paris, Romania's "Little Paris" was distinguished by representative buildings, such as its own Arc de Triomphe and a series of buildings with a pronounced French air, including the Kretzulescu Palace, the Vernescu House and the CEC Palace. In fact, many French architects, including Albert Galleron, Cassian Bernard and Xavier Villacrosse, contributed to shaping the image of Bucharest on Calea Victoriei and in the city center. Thus, the Romanian capital became a true city of contrasts, harmoniously combining French influences with local elements.
"Greetings from Bucharest" Campaign at the Bucharest Real Estate Fair
An event like the Bucharest Real Estate Fair is an opportune occasion to launch the For the Love of Bucharest campaign – an initiative conceived out of appreciation and admiration for the most impressive architectural projects in the capital.
The campaign aims to applaud the most prominent architectural landmarks in the capital, which have become symbols of the city, which deserve to endure and be promoted at their true value.
At the Corallis stand you will find these special views, which you can keep as a keepsake or send by mail to your loved ones, with an invitation to visit Bucharest.
With a vision that combines the components of sustainability, functionality and aesthetics, KÉSZ develops Corallis, a project with a pertinent architecture, with the objective of becoming a residential architectural landmark in the capital.
Architectural landmarks in Bucharest celebrated in the campaign
Arc de Triomphe
- Architect: Petre Antonescu
- Built between: 1921-1922
- Objective: Commemorating Romania's participation in World War I and celebrating the Great Union of 1918.
- Details: The Arc de Triomphe measures 27 meters high and is decorated with bas-reliefs made by renowned sculptors of the time.
People's House (Palace of Parliament)
- Architecture: 700 architects under the coordination of Arch. Anca Petrescu
- Built between: 1984-1989
- Objective: Symbol of the Golden Age, it was conceived as the headquarters of the supreme organs of state power.
- Details: The second largest administrative building in the world after the Pentagon and the most expensive, built with huge resources in record time.
House of the Free Press
- Architect: Horia Maicu
- Built between: 1952-1957
- Objective: Originally the Casa Scânteii Printing Plant, today it houses various press institutions and private companies.
- Details: Inspired by Soviet architecture, especially the Lomonosov State University in Moscow.
Romexpo
- Architects: Ascanio Damian, Mircea Enescu, Vera Hariton
- Built between: 1959-1963
- Objective: Organization of national and international fairs and exhibitions.
- Details: The largest exhibition center in Romania, it has become a symbol of Bucharest's openness to global events.
Bucharest National Opera
- Architects: Octav Doicescu and Paraschiva Iubu
- Built between: 1951-1953
- Objective: Promoting lyrical art and ballet.
- Details: The performance hall has a capacity of approximately 952 seats, being one of the most important cultural institutions in Romania.
National Library of Romania
- Architect: Eliodor Popa
- Built between: 1986-2011
- Objective: Preservation and valorization of the national documentary heritage.
- Details: Houses over 13 million documents, being one of the most important libraries in Eastern Europe.
Romanian Athenaeum
- Architect: Albert Galéron
- Built between: 1886-1888
- Objective: Promoting culture, arts and science.
- Details: Considered the symbol of Romanian culture, the Athenaeum hosts the annual George Enescu Festival concerts and represents an architectural emblem of the neoclassical style.
Victoria Palace
- Architect: Duiliu Marcu
- Built between: 1937-1944
- Purpose: Originally the headquarters of the Ministry of Foreign Affairs, today the headquarters of the Romanian Government.
Details: The imposing building is designed in a modernist style, reflecting Romania's aspirations for modernization during the interwar period.
Corallis – A new architectural landmark
Project: KÉSZ Group
Construction: 2024-2026
Objective: Innovative residential buildings, BREEAM Excellent certified, with integrated amenities for a superior lifestyle.
Details: Located on the shores of Lake Grivița, Corallis combines modern design, sustainability and functionality in a residential complex designed for modern urban communities
For the love of Bucharest and out of respect for its architectural heritage, Corallis positions itself as a future residential symbol of the capital. It is a statement of continuity, a bridge between the priceless heritage and the sustainable future of the city, under the aegis of Lifestyle by the lake.
Campaign concept: Cristina Stan – Fortim Trusted Advisors, for Corallis